Biography

Rebecca Chernek, founder of Chernek Consulting in 2001, offers over two decades of expertise helping automotive dealerships optimize variable operations. Specializing in multi-brand groups, Rebecca streamlines workflows—from sales to desking and F&I—eliminating inefficiencies and driving profitability. As a pioneer of menu selling at AutoNation Megastores in 1997, her innovative strategies continue to deliver results, integrating cutting-edge technology to create seamless customer experiences.

Chernek Consulting provides customized in-dealership training, aligning teams with cohesive strategies tailored to each dealership’s needs. Rebecca conducts a detailed analysis of operations, identifying strengths and weaknesses, and implements actionable processes to maximize performance. Her training focuses on digitizing workflows, enhancing policies and procedures, desking and lender management, and mastering F&I fundamentals.

With a proven track record of adding millions to dealership bottom lines, Chernek Consulting helps teams thrive in today’s fast-paced, customer-centric marketplace.

Biography

Gene Daughtry is a highly experienced automotive consultant with over 25 years of expertise in dealership operations, sales training, and leadership development. Known for his straightforward, results-driven approach, Gene has worked with dealerships of all sizes to streamline operations, optimize sales strategies, and drive sustainable growth. His passion lies in fostering team alignment and developing leadership skills that empower dealership staff to excel in today’s competitive market. Gene’s hands-on training techniques and customized solutions have helped countless dealerships achieve measurable improvements in profitability and customer satisfaction. With a deep understanding of the automotive industry’s challenges and opportunities,

Gene is a trusted advisor to those seeking to elevate their operations and build stronger, more cohesive teams. His commitment to excellence and practical insights make him a sought-after resource for dealerships aiming to achieve long-term success.