Rebecca Chernek with nearly three decades of auto industry experience, has hands-on experience in almost every aspect of the automotive sales process: new cars, used cars, truck sales,.Rebecca has worked with industry leaders such as JM&A, AutoNation, Mercedes Benz Financial, NCM Institute, Automotive Dealership Institute and Sym-Tech Dealer Services not to mention hundreds of workshops and in-dealership training!
Hundreds of automotive dealerships in the U.S. and Canadaare reaping the rewards of Chernek’s F&I training as she streamlined their processes and closing techniques, counseled on compliance, improved client retention and massively improved the bottom line.Check out Chernek Dealer Services today!
Chernek trains your team, BDC, sales and finance on the sure-fire ways to offer value-added products after the sale! It can be overwhelming for some customers whether or not they take advantage of products at time of delivery. It's referred to as white noise or "system-overload!" That's why many aftermarket companies are successful - they get in front of your customer as soon as the public record hits their desk-top, ready to pitch your customer a vehicle service contract! It happens all the time. Dealers have great intentions to implement an after-sale opportunity but for one reason on the other it just doesn't stick or get traction.Don't send your customer to your competitor, instead, automate the process, follow-up with every customer after the sale! Chernek has teamed up with a technology partner that will assist with automating the aftermarket journey before, during and after the sale but it's essential the entire team is on board and understands the concept! Buy-in is essential to align with the in-dealership culture and workflow. Chernek can coach your team to successfully implement the after sale process that ensures your products are in front of the of the customer before, during and the sale. Don't rely on the micro-moment of the menu presentation. It's proven the likelihood of a repeat customer goes up dramatically when they buy a vehicle service contract from you.
Exciting News! Chernek is launching "REFI with Chernek" it's relevant, an incredible opportunity for auto dealers to get in the game!Our tech partner along with Chernek puts the dealer in the driver seat,they now has the flexibility to follow-up with their customer 12 months or more after the sale to either sell a new car or keep the customer in the same car by reducing their car payment! Talk about making a friend for life! Make the customer payment more affordable, easier for the customer to continue to make timely payments! A repeat customer is the best customer. Even if you're not selling the customer a new car you're helping them to reduce the payment essentially stacking the cards in your favor - the idea to keep the customer in the dealership life-cycle!
According to a recent news story,“A perfect economic storm of inflation, soaring gas prices and the unintended consequences of the federal pandemic relief programs is closing in on many car owners.” And this scenario is affecting prime and subprime customers alike.Your ability to offer your customer refinancing options will not only allow the customer to budget the new car payment but possibly reduce the chance of a repo and excessive chargebacks! This is BIG NEWS! Retention is key don't send your customer packing to your competitor!
Credit Unions have always been in the game providing refinancing to their members, but recently insurance providers are now able and ready to offer refinancing too, not to mention, Upstart, Tresi, Caribou and many others! Refi is big business andnot having the ability to offer REFI to your customer could put you behind the eight-ball, and the chance of getting smacked with excessive chargebacks not to mention taking the customer out of the market place! Dealers are retailers they are not lenders and for the most part are not permitted to offer refinancing! Typically if they attempt to do a REFI the dealer is buying the car back and reselling it to the customer. This seldom works out in the favor of the customer since they are forced to pay taxes twice! Besides many lenders frown on refinancing and only a handful actually allow a car dealer to even do it! It can be a cluster of issues when the dealer attempts to offer refinancing not to mention legal scrutiny!
Chernek has a solution, we made it simple for auto dealers to offer refinancing options at a click of a mouse!Dealers stay in control of the process, your customer information is confidential and will not be solicited by an agent or broker. Managers will have the flexibility to shop various lending terms to reduce the customer's payment based on a soft-pull credit analysis. No hard credit inquiries, it's fast and easy to use! The exchange between the broker and customer to finalize the refinancing only takes 24 -48 hours and it is handled digitally! Chernek takes the guess work out of it! No perfecting the title, no paying off the lender all the documents are prepared digitally by the broker! It's a breeze!The best part is the dealer can always sell their own products!Upgrade value-added products in sales and on the drive!Chernek includes a monthly maintenance option, live-webinar tips to train best practices with your sales and service team to utilize the technology to get the biggest impact!
