Rebecca Chernek knows how to train your team to reach their highest potential...

Extensive auto industry experience, Becky has hands-on experience in almost every aspect of the automotive sales process: new cars, used cars, truck sales, F&I, finance for volume operations and general management. Rebecca has worked with industry leaders such as JM&A, AutoNation, Mercedes Benz Financial, NCM Institute, Automotive Dealership Institute, NCM 20 Groups, NADA 20 Groups and Sym-Tech Dealers Services. Connect with Becky on LinkedIn!

Hundreds of automotive dealerships in the U.S. and Canada are reaping the rewards of Chernek’s training as she streamlines their processes through an orchestrated digitalized workflow from online to in-dealership designed specifically to the dealership culture. Her strategies include effective engagement tools and closing techniques, counseled on compliance, improved client retention and a higher performance. Check out Chernek Testimonials. Call Becky directly at 866-894-1899!

Chernek’s customized in-dealership training is designed to get all the managers on the same page. It can be more effective than sending an F&I manager to a workshop. Some managers get back to the dealership and experience roadblocks, little to no support implementing the strategies and techniques- often going to deaf ears! The in-dealership consultation gives a full understanding of the training content it goes hand-in-hand with the dealership workflow.  Everyone working in unison. The content is designed and implemented on the dealership set of rules and culture, to gain impact that sticks. Many dealers today want to digitalize the entire workflow from online to in-store to finalizing the transaction in finance with a designated F&I person, hybrid or single-point sales associate. Chernek coaches on the ideal technology to meet expectations take the paperwork off the floor while mitigating risk impacting F&I performance. 

In today’s world, dealers know its about every car deal, every customer maximizing its potential!  Compliance is a critical component to what is taking place both in finance and on the floor. Do you have a master plan you can rely on, a solid paper trail in place to meet legal scrutiny? Is your digital process compliant and does it serve to reach your ideal expectations.

Chernek's customized two or three day workshops include Compliance Review, GLBA Updates, Customer Centric F&I Menu Selling with Effective Closing Techniques, Desking and F&I Integration, Lender Relationships, F&I Fundamentals and F&I Digital Age. Digitalize the entire workflow from online to in-store, engage with the customer offline or online, take the paperwork off the floor, reduce costly mistakes and CIT problems for good! Efficiency is key to higher performance and an ultimate customer experience.

She includes continuing education through various means, real-time webinar consultation, F&I online interactive training, On- Demand- Chernek Consulting Virtual Pro, designed for either the beginner or advanced student! The content includes monitoring tools for dealer management team and agents.  In addition, Chernek offers training on Lender Relationships and Guidelines, Product Knowledge, Aftermarket Sales Opportunity, Sales Training, F&I the Digital Age (digitalize the entire customer experience.)

What makes Chernek’s training special is that it is customized to the dealers specific needs. Get the entire team on board. Includes "complimentary deal assessment" plug the profit leaks cut through the red tape while meeting compliance expectations.

Rebecca Chernek offers exceptional consultation it's about people first — helping your team to excel to their highest potential, get to the lead position quickly!

Chernek fees are affordable and the retainer option is available to meet most dealers budget! It's not about the "one time silver bullet" it's always in the follow-up!