Chernek Consulting operates from a simple reality: every dealership is structurally different, but high-performance desking follows universal principles.

This Atlanta-based consultancy brings decades of real-world automotive retail and F&I leadership experience, specializing in desking discipline, desk–F&I alignment, and modern deal-structuring processes. Its work is grounded in proven operational frameworks that improve approval rates, reduce rehashes, tighten compliance exposure, and increase both front-end and back-end profitability.

Chernek’s wealth-building programs are not theory-based. They are process-driven systems designed to adapt to each dealership’s unique inventory mix, lender profile, customer base, and staffing model. The core focus is tightening desking procedures, improving deal quality at the point of first pencil, and structuring transactions that are both approvable and sustainable.